Monday, January 4, 2010

Marimekko - history of the brand


it's about how the company helped form Finland's reputation for design, along with other companies. It does say that women played a very important part in the company, and it also says that the company developed a unique aesthetic, long before the concept was invented. It also tells you that the clothing was designed using natural materials inspired by functional ideas of simplicity, comfort and timelessness. They initially made clothes for women, but introduced a men's range in the 60s.

Marimekko has witnessed a renewed interest since the start of the new millennium, and several of the older designs have been reprinted for the benefit of a new and young audience.

Some of these designs, such as Maija Isola's famous poppy pattern (Unikko / Poppy) from 1965 has been redesigned in new colors, by their daughter, Kristina Isola, in 2003. The company's design strategy has been given renewed strength through new designers as Ritva Falla and Teresa Moorhouse, and the new designs seem to have rediscovered the past at once both simple and audacious expression simultaneously



(Thank you, Tina for the translation)

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