art & language assessment criteria

Assessed Learning Outcomes:

At the end of the module the learner will be able to:

Demonstrate an exploration of the use of images and type as narrative vehicles.

Explore and develop the necessary hand drawn and digital creative and technical skills required of an illustrator or graphic designer.

Demonstrate an awareness and sensitivity to the potential and appropriate use of hand-drawn and electronic techniques of image and typographic communication.

Utilise image and type as forms of visual communication.
Indicative Syllabus Content:

Fundamental to both illustrators and graphic designers is the sensitivity to the relationship between images and texts, and the ability where necessary to communicate through both. Through a series of workshops, lectures and studio assignments, the idea of narrative, and narrative development, will be explored using both image-based and typographic approaches. Students will develop their practice, skills and style and be encouraged to experience a number of alternative methods of creating image and letterform in response to a range of experimental and specific design briefs.

Assessment Criteria:

Research
Investigate and evaluate a range of contemporary image and typographic relationships which enhance, or inhibit, communication.

Development
Undertake experimental processes and record these with supporting documentation.

Develop independent visual and narrative expression as applied to image-making and typographic practices.

Realisation
Produce a body of work demonstrating research, problem-solving, development, technical skills, creativity and awareness of communication issues.

Reflection
Portfolio of work reflecting on an independent style and influences in the body of work produced.

Method of Teaching and Learning:

Formal Lectures

Seminars and discussion groups

Practical workshops

Individual tutorials

Group critiques

Use of Virtual Learning Resources

Visiting Artists/Lecturers

RECOMMENDED TEXTS AND SOURCES:

Key texts:

Baines, P. & Haslam, A. (2002) Type and Typography. London: Laurence King.

Blackwell, L. (1997) David Carson: 2nd Sight–Graphic Design After The End of Print. London: Laurence King.

Blackwell, L. (1998) 20th Century Type Remix. London: Laurence King.

Clair, K. (1999) Typographic Workbook. Chichester: Willey & Sons.

Godfery, T. (1990) Drawing Today. Oxford: Phaidon.

Heller, S. & Ilic, M. (2004) Handwritten: Expressive Lettering in the Digital Age. London: Thames & Hudson.

Harris, D. (1991) Calligraphy: inspiration, innovation, communication. London: Anaya.

Heller, S. & Ilic, M. (2006) Handwritten: Expressive Lettering in the Digital Age. London: Thames & Hudson.

Heller, S. (2003) Merz to Émigré and Beyond. London: Phaidon.

Kovats, T. (2005) The Drawing Book. London: Black Dog Publishing.

Mediavilla, C. (1996) Calligraphy: From calligraphy to abstract painting. Belgium: Scirpus Publications.

New, J. (2005) Drawing from Life: The Journal as Art. New York: Princeton Architectural Press.

Poynor, R. (2000) Vaughan Oliver: Visceral Pleasures. London: Booth Clibborn.

Samara, T. (2004) The Typography Workbook. Massachusetts: Rockport.

Thomson, G. (2004) Calligraphy with Photoshop. Lewes: Ilex.

Zappaterra, Y. (2000) Typography. Hove: Rotovision.


Module Code: FDIP101

Periodicals:
Baseline

Computer Arts/Computer Arts Projects

Creative Review

Eye

Grafik

The Illustrated Ape

Letter Arts Review

Varoom

Websites:

www.cinqueportsscribes.org.uk

www.linotype.com

www.myfonts.com

www.stbride.org

www.thomasingmire.com

www.researchstudios.com

www.davidcarsondesign.com