It works down to about 10mm, after that it gets a bit confused. Looks great big. I want car stickers! I absolutely must have car stickers!
I like the way it can go any way up. I'm going to print this onto circular stickers to go on products, whatever things, it will mean I don't have to think about getting it straight - life is too short to stick straight.
I like the way the distorted squares connote cogs, which back up the 'works' bit of the name. And the colour. Last logo, much as i like red, didn't have enough colour, and the helvetica font was too 'samey'.
look! it even works upside down!
But for those that like things straight, it works too.
Had enough of the logo yet?
Just one more. BIG.
And I like the mixture of Gotham Book with my scratched over Gotham Thin - the mix of geometric minimalist lettering with the hand drawn seems to epitomise what I do
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